Hi, I’m Adina.
I help small and micro business owners apply science-backed psychological principles to their business strategy, so they can attract more customers, build better relationships, increase revenue, hire better people, develop more effective strategies and policies, and more.
I/O psychology consulting
Most of my work falls into three broad categories:
Nearly all my employers have been micro or small businesses. I learned directly from owners what it takes to thrive and I’ve run my own micro businesses, too. In college, I found that business class theories don’t work well in smaller enterprises. So I went into organizational psychology, because not only does it scale, it focuses on the human factors today’s businesses absolutely must have!
Industrial/Organizational Psychology is a blend of sciences, including consumer psychology, aspects of neuroscience like learning and motivation, sociology and group behavior, and research and analytics.
When we understand how people think, what drives them, and how they make decisions, we can use that knowledge of human factors to bypass a lot of old, outdated “rules” and “best practices”.
These “human factors” are the intangibles that every business needs to survive and thrive. In fact, of businesses that fail, nearly half die due to a lack of understanding of how people think! These days, this aspect of business is just as important as basics like operations and finance.
I/O psychology lets us see into the minds of the people we actually do business with – our customers, our potential market, and our employees.
I’m here for you.
Monday – Saturday: 10am – 9pm MST by appt.