Hi, I’m Adina.
I help small and micro business owners apply science-backed principles from neurology and psychology to their business strategy, so they can attract more customers, increase revenue, hire better people, make smarter decisions, and take their businesses to the next level.
This is how it started.
I was always the kid who evaluated, planned, and tested out better ways to organize my stuff, build a Lego house, and do pretty much everything. That personality trait let me to logic and strategy games. (I was practically born for this field.)
Nearly all my employers (since I was 14) have been micro or small businesses. I learned directly from owners what it takes to survive and I’ve run my own micro businesses, too. I took business classes and found they didn’t apply to smaller enterprises. So I went into organizational psychology, because not only does it scale, it focuses on the human factors today’s businesses absolutely must have! And now…
I’m a huge fan of small and micro businesses.
You make up 90% of all businesses in the U.S. and nearly as many in other countries, and about 75% of all economic growth. Your success literally benefits the entire country.
You might want to know…
I’m fascinated with the human side of business. I’m also a bit of a geek. I enjoy statistics, I’m a fan of Death Wish Coffee and Marvel Comics and my favorite MMORPG is Guild Wars 2. Small data is a big thing for me. I also like finding money and making things more efficient. I’m a bit of a non-conformist – I’ve been called a rebel by a business professor and a heretic by a business guru. I’m not generally a fan of traditional business methods since they rarely if ever scale for very small businesses.
I’m here for you.
Monday – Saturday: 10am – 9pm MST